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Carty, Rossi Spearhead Late-Year $50 Mil.-Plus Surge in Billings
BOSTON–A dot.com rush swept Hill, Holliday, Connors, Cosmopulos during the final days of 1999, leading to a surge in new billings that tops $50 million, according to managing partner Brian Carty. “The revenue potential is substantial,” he said.
The Boston shop, owned by the Interpublic Group of Cos., landed assignments following reviews from Assets2 Auction.com in Charlotte, N.C.; Shoebuy.com of Boston; MortgageIT in New York; and Voter.com of Boston and Washington, D.C.
Characterizing each of the new clients, aside from their need to develop a brand position, is the potential to dominate their respective niches on the Internet, Carty said.
All of the clients are being handled by Hill, Holliday’s relationship marketing division, headed by executive vice president Laurel Rossi.
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