Hill, Holliday Adds Manasian, Nortel

Digital Equipment Corp. worldwide ad manager Jean Manasian has rejoined Hill, Holliday, Connors, Cosmopulos to help build and service a roster of technology accounts that now includes Nortel Networks.
Manasian rejected an offer by Compaq Computer Corp., which merged with DEC, to relocate to Houston and oversee advertising for the combined companies. She helped develop the current “Q” campaign for Compaq with DDB Needham in New York.
Now a senior vice president at Hill, Holliday, Manasian will run at least two accounts and help deliver international capabilities to clients that need them, according to Manasian’s new boss, Terry Carleton, who serves as executive vice president and group account manager.
At least 25 percent of the agency’s overall billings of $650 million are gleaned from high-tech clients such as Advanced Micro Devices, NEC Technologies, Wang Global and recent addition. Nortel Networks.
The Boston shop, agency for Bay Networks, last week broke the first ads for Nortel, the company resulting from Northern Telecom’s buyout of Bay Networks. The tagline: “How the world shares ideas.”
The Nortel account, estimated by sources at $60 million, had been handled by Bozell in New York. Nortel assignments handled by Bozell sister agency Temerlin McClain will not be immediately affected by Hill, Holliday’s new role with the client. The Irving, Texas, shop handles the estimated $10-15 million account of the Nortel Enterprise Networks division, according to Temerlin official Dennis Visich.
Although Visich acknowledged that there may be a realignment of Nortel’s agency assignments in the future due to geographic considerations, he said discussions to that effect have not yet taken place.
Manasian joined DEC in 1994 as director of worldwide marketing communications for its personal computer business unit. Prior to that, she ran new business and managed accounts at Arnold Fortuna Lawner & Cabot. From 1986-88, she was an account supervisor at Hill, Holliday. –with Glen Fest