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BOSTON Novartis has shifted creative chores on its Diovan hypertension drug to Hill, Holliday, Connors, Cosmopulos from Deutsch without a review, sources said.
Both agencies are units of the Interpublic Group.
Novartis spent more than $350 million so far this year in measured media across all its brands, but has not advertised Diovan in several years, per Nielsen Monitor-Plus. The drug ranks among the nation’s leading hypertension medications with nearly $1.1 billion in overall sales.
Sources said Diovan ad spending could top $75 million in 2007, with work breaking early next year.
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