Hill, Holliday Absorbs Lowe Grob

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmpulos said it has brought 12-person Lowe Grob into the fold, giving the shop an in-house medical and life sciences capability.

Lowe Grob had been a unit of IPG’s Lowe Healthcare Worldwide network. Now, the shop will form the core of the new Health Sciences Communications practice within Boston-based Hill, Holliday, focusing on healthcare, diagnostics and biomedical technologies. Terms of the deal were not disclosed.

Having such a unit “provides a platform for continued growth and expansion within the emerging life sciences and biomedical industries,” said Karen Kaplan, president of Hill, Holliday’s flagship Boston office, in a statement.

Larry Grob, who had been president of Lowe Grob, becomes an executive vice president at Hill, Holliday. Grob co-founded the shop 25 years ago, joining with Lowe in 1999.

Hill, Holliday in January acquired Erwin-Penland in Greenville, S.C., establishing a southern outpost [Adweek Online, Jan. 14]. In 2002, the shop bought New York-based Frankfurt Balkind to bolster its design and marketing communications capabilities.

—Adweek staff report