Hill Elevated at GMO

Nancy Hill, a onetime social worker and veteran of several ad agencies, has been named president of GMO/Hill, Holliday.
It’s the latest in a string of promotions for Hill, who started at the former Goldberg Moser O’Neill as director of business development.
Hill, 42, said she wants the San Francisco shop to reach the creative level of such prominent Bay Area rivals as Goodby, Silverstein & Partners and TBWA\Chiat\Day. The shop’s understanding of Internet clients will help it get there, she said.
“We are tuned in to the new economy, and people like Sybase who we work with are so much of who we are now,” Hill said.
Since Hill has been a senior manager, the shop has added AccessLine Communications, WebMiles.com, Move.com, HealthCentral.com and other accounts. Billings for those total roughly $300 million.
Hill said her promotion was planned before the merger with Boston’ Hill, Holliday, Connors, Cosmopulos, and no sweeping changes are planned. “Nothing has changed about our culture,” Hill said. “We just have resources we didn’t have.”
As president, Hill will manage client relationships–often a tricky task in the dot-com world. “I’m definitely a long-term thinker, but in this economy the long term is tomorrow,” she said. “When we need to take action and make decisions, we’ll be able to.”
Hill takes over for chief creative officer Brian O’Neill, who was named vice chairman of GMO/Hill Holliday after the April merger. Fred Goldberg, who will retire from the agency he founded later this year, said Hill is up to the task, citing her “skillful knack in the strategic development process” as evidence.