Hill Among IPG Shops Talking to Chevy

BOSTON Hill, Holliday, Connors, Cosmopulos is one of four Interpublic Group agencies enlisted by sister shop Campbell-Ewald to develop creative ideas for a January campaign for General Motors’ Chevrolet division, said Bill Ludwig, chief creative officer of Warren, Mich.-based C-E.

Along with Boston’s Hill, Holliday, Ludwig has reached out to Foote, Cone & Belding and Lowe, both in New York, and McCann-Erickson in Troy, Mich., he said.

McCann and Lowe are GM roster shops. C-E handles Chevy’s $800 million account.

Chevy is looking for a campaign that can work for a number of models as the automaker prepares to launch nine products in the next 20 months, a client representative said.