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BOSTON Hill, Holliday, Connors, Cosmopulos is one of four Interpublic Group agencies enlisted by sister shop Campbell-Ewald to develop creative ideas for a January campaign for General Motors’ Chevrolet division, said Bill Ludwig, chief creative officer of Warren, Mich.-based C-E.
Along with Boston’s Hill, Holliday, Ludwig has reached out to Foote, Cone & Belding and Lowe, both in New York, and McCann-Erickson in Troy, Mich., he said.
McCann and Lowe are GM roster shops. C-E handles Chevy’s $800 million account.
Chevy
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