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Ending a recent new-business drought, Highway One here has landed the ad account of a company that helps seniors use computers and the Web.
Highway One picked up the SeniorSurfers business last week. The shop would not say if there was a review for the account. Billings were not disclosed.
Agency creatives and company executives said the business could expand in the near future as older citizens surf the Internet in increasing numbers.
According to the company, the number of people over 55 who use the Internet will double in the next two years.
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