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Kids might not have to wait for the bus this fall. They may run to school, thanks to “School Fuel,” a new make-at-home snack made with General Mills’ Chex brand cereals.
A 30-second TV spot breaking today on broadcast and cable networks provides the School Fuel recipe, a heady mix of Chex, brown sugar, butter, corn syrup and chocolate.
The spot from Campbell Mithun Esty in Minneapolis (shown here) features a child zipping around the kitchen, accompanied by race car sound effects, snapping up his breakfast and school supplies.
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