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Celebrity Cruises Goes For Luxury Label
WASHINGTON, D.C.–Harris Drury Cohen of Fort Lauderdale, Fla. is launching a major campaign this week that stars Celebrity Cruises as the avatar of luxury sea travel.
“What we’re really trying to do is position Celebrity as the super-premium cruise line,” said Harris Drury Cohen (HDC) principal Stan Harris. “We tried to show the elements that make Celebrity exceptional, like the master chef in the kitchen and the fine art on board.”
A client representative added that the objective of the campaign is to stress the difference between Celebrity and other lines like Carnival and Holland USA.
A 30-second spot, “Everywhere,” broke during yesterday’s Super Bowl.
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