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DETROIT Hibernia National Bank breaks a 60-second direct-response television commercial today.
The spot, from Doner, Southfield, Mich., will run for 12 weeks in Louisiana and Southeast Texas.
The ad continues the New Orleans-based bank’s “Head for Hibernia” campaign and promotes HNB’s Completely Free Checking product.
When it airs in the morning and afternoon, it will include a toll-free number that viewers can call to sign up for the service. A different telephone number will appear for each station on which the ad appears, enabling Hibernia to measure the impact of the ad market by market.
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