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HHGregg has informed Leo Burnett and Spark that it will be leaving the agencies. After uninspiring performance over the last two quarters, the company has decided to shift its marketing focus from brand-building back to retail promotion, according to an internal note obtained by Adweek.
The electronics and home appliances store will move the business back to Zimmerman Advertising in Fort Lauderdale, Fla., which handled creative and media planning since 2007.
Confirming the return, Jordan Zimmerman, founder and chairman said, "We are very proud of the work we did and the results we got for HHGregg over the years, but more importantly, this is about great relationships.
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