Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the brick-and-mortar world, it really doesn’t matter how many people window- shop your wares. Nor does it matter how many people come inside the store, mill around and comment on the merchandise. The key question asked by CEOs and advertisers alike will always be, “Did anyone actually buy anything?”
This old lesson is now being felt in new buying circles, namely on the Internet. According to a study by DoubleClick research division, Diameter, New York, and Reston, Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in