Heston Revives NRA Campaign To Counter Negative Images

DALLAS – Amid the clamor raised by fatal shootings at schools in Arkansas and Oregon, the National Rifle Association is resurrecting its “I’m the NRA” image campaign of the 1980s.
At the behest of Charlton Heston, who will become NRA president on June 6, Ackerman McQueen’s Tulsa office will begin an ad blitz for the NRA next week in Time, Newsweek, People, Sports Illustrated and U.S. News & World Report. Sources said the NRA has a $5 million ad budget.
When asked about the timing of the campaign in relation to the recent tragedies, NRA director of public affairs Bill Powers said, “I don’t think there’s any relation between the two.”