Hertz Keeps DDB, OMD

NEW YORK Car rental company Hertz has retained Omnicom Group’s DDB as its lead creative agency and sister shop OMD as it’s primary media partner after a review, sources said.

Creative contenders included WPP Group’s JWT and Omnicom’s BBDO, sources said. The other media contenders could not be immediately determined.

The client spent approximately $75 million in domestic measured media in both 2006 and 2005, according to TNS Media Intelligence.

Agencies involved in the review either declined comment or referred questions to Hertz, where a company representative did not return calls.

The account review occurred at a time when the client has been trying to streamline it operations.

Just last week, Hertz said it would cut 1,350 jobs “to eliminate unnecessary layers of management.”

That marked the second round of cuts at the company in two months.

In January, Hertz said it would cut 200 jobs to boost competitiveness.

The company estimates that the job cuts will save about $140 million in employee-related expenses.