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When is a promise better than a kiss? According to M&M/Mars, it’s most of the time.
In a three-month, ‘independent,’ head-to-head national taste test commissioned by the confectioner, 71 percent of Americans preferred Dove Chocolate Promises over Hershey’s Kisses on three counts: overall taste, rich chocolate taste and texture.
Not only did Promises prevail in such strongholds as Hackettstown, N.J., the corporate headquarters of M&M/Mars, but also in such seemingly hostile territory as Hershey, Pa., where nearly 60 percent of respondents sided with Promises.
In fact, Hershey’s Kisses prevailed in only three states: Minnesota, South Dakota and West Virginia.
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