Hershey Shifts $60 Mil. in Creative Duties to 3 Shops

NEW YORK–Hershey Foods Corp. has realigned an estimated $60 million worth of new and existing creative business with incumbents WPP Group’s Ogilvy & Mather and Omnicom’s DDB, both in New York, and awarded new business to North Castle Partners, Stamford, Conn. All assignments are effective immediately, the client said.

Ogilvy will assume responsibility for Reese’s FastBreak candy bar, in addition to its ongoing work on Reese’s Peanut Butter Cups. In addition, Ogilvy picks up duties for a new, undisclosed, product, a representative for the Hershey, Pa.-based