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NEW YORK A 100-second cinema ad for Herringbone shirts last week won the first commercial honor at the Los Angeles Short Film Festival.
The ad, titled “Love Story”, features a tailor who falls in love with a Herringbone shirt. Directed by music video and short film director Kezia Barnett of The Sweet Shop, the spot follows the tailor from when he first sews the shirt to his intoxicating romance with it, complete with romantic playtime on park swings and pillow fights in bed.
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