Here's What the WNBA Is Doing to Get You to Watch Its Games

New campaign features players on and off court

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NBA commissioner Adam Silver made headlines recently when he admitted he's not happy with the progress the NBA's sister league, the WNBA, has made since it took to the court in 1997.

"We thought we would have broken through by now," Silver said last week at an industry conference. "We thought ratings and attendance would be higher."

Silver called out the league for the poor job it's done marketing itself, specifically citing the need to better portray the athletes' personalities off the court.

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