Once again, it seems as if practically everyone in the media business is gearing up for SXSW in Austin, Texas. It's where tech's elite go to chat, showcase ideas and work, and discover the next big thing. In the spirit of media converging in Texas to cover SXSW, we thought we'd check out how Austin's own T3, an integrated marketing and advertising firm, does things in the South.
We visited T3 (which stands for The Think Tank) to see how the firm is settling into its newly renovated facility spanning 35,000 square feet. The space was previously home to the Texas Medical Association and houses nearly 200 of T3's Austin-based employees. Staffers here work on projects for 7-Eleven, Allstate and Staples.
In the video above, chief innovation officer Ben Gaddis walks us through T3's office and highlights some of its interesting features, including an in-house nursery called T3 & Under.