Consumer Pros Gain Med Expertise of Pierce, DeDitius & Galyean
DALLAS–In an effort to broaden its category reach and new business prospects, Saunders-Ream Advertising here acquired healthcare specialty agency Pierce, DeDitius & Galyean of Arlington, Texas.
The combined entity, which will operate as Saunders-Ream Advertising, claims combined billings of $22 million and about 30 staff members.
Saunders-Ream owner and president Fred Ream said acquisition discussions were initiated last year and became serious in the last two months.
Ream said he pursued the acquisition because his shop had new business prospects in the healthcare arena but lacked the expertise to effectively compete for them.
Pierce, DeDitius & Galyean (PD&G) owners Bill Pierce, Don DeDitius and Bill Galyean will assume new executive positions as their 14-person shop becomes a division of Saunders-Ream. Pierce and DeDitius become group management supervisors; Galyean will be creative group head.
Pierce, who founded PD&G in 1965, said he was attracted by Ream’s plans to build an agency with billings of $40 million or more and the opportunity for his employees to gain experience with consumer advertising beyond healthcare.
“We were looking for an affiliation with a growing agency. The Saunders-Ream mix of consumer and business clients, plus the expanded creative, production and media capabilities we now share will give us both a broader base for growth,” Pierce said.
Pierce said he has committed to a three-year contract with Saunders- Ream Advertising.
PD&G’s clients include Johnson & Johnson Medical, Advanced Sterilization Products, Cordis Endovascular Systems and Sulzer Carbomedics. The shop posted 1997 billings of $10.7 million.
Saunders-Ream has billings in excess of $11 million and 16 employees, according to Ream. Its clients include Tuesday Morning Stores, HighwayMaster, Centex Life Solutions and Texas Industries.
Among the issues to be resolved in the next 30-45 days, Ream said, was whether the two shops would move into shared office space.
Saunders-Ream, founded in 1976 as Saunders, Lubinski & White, was purchased by Ream last year. Ream said Bill Saunders’ name was retained for continuity, though Saunders has no equity in the shop.
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