SheKnows Media has released its list of nominees for the second annual #Femvertising Awards, honoring brands that have worked to challenge gender stereotypes.
As part of the company's BlogHer conference it announced this year's 15 nominees, including Bud Light, Microsoft and Girls Who Code. A new category, Dadvertising, was added this year to showcase work that retools how advertising portrays dads.
The finalists were selected by judges who work in marketing and activism (see list below). Winners will be determined through a voting process on the awards' website.
"The industry as a whole has taken tremendous strides in recent years to positively portray women and girls in advertising," said Samantha Skey, president and chief revenue officer of SheKnows Media. "Big and small organizations alike are increasingly adopting a female-friendly marketing approach—and for good reason. Brands that champion women and girls often win the hearts, minds and wallet share of what is arguably the most important consumer demographic today."
Skey added, "We created the #Femvertising Awards to pay tribute to such companies, and I am thrilled we have such a prestigious and diverse list of finalists that challenge our notions of beauty and what women are capable of."
Jenny Leahy, group marketing manager of global advertising, Microsoft, noted, "There's something undeniably electric about stopping people in their tracks and getting them to unpack their perceptions about what women and girls can and cannot do."
Here are the 15 finalists:
Bud Light: Equal Pay
Organic Valley: Real Morning Report
Brawny: Strength Has No Gender
Lane Bryant: I'm No Angel
Under Armour: Rule Yourself
Axosoft: It Never Was a Dress
Women Not Objects: We Are #WomenNotObjects
JCPenney: Here I Am
Girls Who Code: Why Girls Can't Code
Dear Kate: First Time
Microsoft: What Will You Make?
Quaker: The Recital
Nissan: With Dad
• Alex Hollander, Technology Communications, Instagram
• Ana L. Flores, Founder & Chief Executive Officer, Latina Bloggers Connect
• Azadeh Khalili, Executive Director, Commission on Gender Equity
• Chirlane McCray, First Lady of New York City, Writer and Activist
• Elissa Murphy, Technology Executive, Google
• Feminista Jones, Editor, SheKnows Media and Co-Founder, Women's Freedom Conference
• Jamia Wilson, Executive Director, Women, Action and The Media
• Katie Ford, President, Managing Director at Spark SMG
• Lisa Stone, BlogHer Co-Founder and Entrepreneur
• Marissa Hunter, Head of Ram Trucks Advertising at Chrysler
• Seth Matlins, Chief Marketing Officer, That Was Then Enterprises
• Shiri Appleby, Actress and Star of "Unreal," "Girls" and "Roswell"
• Teresa C. Younger, President and Chief Executive Officer, Ms. Foundation