Here Are 5 Tips for Making McDonald's a 'Modern, Progressive' Burger Brand

Experts have suggestions for new Global CMO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh. Which is why the fast-food behemoth yesterday announced a new global chief marketing officer, former Bacardi CMO Silvia Lagnado. CEO Steve Easterbrook, who joined the company in March, charged Lagnado with positioning McDonald's as a "modern, progressive burger company." 

So what does she need to do? Here are what marketing experts see as moves McDonald's needs to make under Lagnado:

1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in