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As it looks to capitalize on the growing interest in healthy-living products, Herbalife International of America has handed its $10 million-plus global account to D’Arcy Masius Benton & Bowles.
The Los Angeles shop overcame finalist Dailey & Associates in West Hollywood, Calif., in a review, sources said. Elisabeth Charles, Herb alife’s svp of global corporate marketing, said roughly six shops participated in the review. Media buying and planning will be handled by MediaVest in Los Angeles.
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