Publicis’ The Kaplan Thaler Group, here, on Friday broke an Herbal Essences effort for Procter & Gamble as part of the storyline for the WB’s What I Like About You. The prime-time show’s main character, Holly, and her friend consider entering an Herbal Essences singing contest to win $1,000. They discover the winner is singer Jadyn Maria, who performs her new song, “Rock You Senseless.” P&G also bought time after the show to run an Herbal Essences spot with Maria. Spending was undisclosed.
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