Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Publicis’ The Kaplan Thaler Group, here, on Friday broke an Herbal Essences effort for Procter & Gamble as part of the storyline for the WB’s What I Like About You. The prime-time show’s main character, Holly, and her friend consider entering an Herbal Essences singing contest to win $1,000. They discover the winner is singer Jadyn Maria, who performs her new song, “Rock You Senseless.” P&G also bought time after the show to run an Herbal Essences spot with Maria.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in