Henderson Awaits End

Henderson Advertising has walked away from the Ryobi Power Tools account after management changes at the client saw the business placed into review.
The current budget, which includes the And-erson, S.C.-based client’s power tools and outdoor products, totals about $4 million, said Frank Coots, Ryobi’s manager of public relations.
Though Henderson, located in Greenville, S.C., handled some outdoor work for the client a few years ago, its responsibilities of late had been restricted to the power tool line. According to Ralph Callahan, Henderson’s chairman and chief executive officer, that portion of the
business has amounted to “under $2 million” in billings.
He was philosophical about his shop’s pending loss of the business.
“They hired a new advertising director two or three months ago, and we got a letter saying they were going to have an agency review,” said Callahan. “We told them we would stand on our record and not participate in the review. I expect them to tell us any day now that the account has moved.”
As of last week, Henderson had not been formally notified that it no longer represented Ryobi, though the client is down to finalists.
According to Coots, two shops are being considered for the business, though he declined to identify them or say when a decision is expected. He added that it is not a foregone conclusion that the outdoor products portion of the account will be combined with the power tools.
“That is under discussion,” Coots said. “Advertising for [outdoor] has been very limited for the last few years.”