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Help Wanted at S.F. Shops After Wins Over L.A. Rivals By Daniel S. Levin

SAN FRANCISCO – A solid string of new business acquisitions for agencies here, often won in competition with Southern California shops, has

An informal survey of six S.F. shops that account for over $165 million in new business shows the addition of 230 jobs since the first of the year, a 26% increase for those firms.
The growth has not come solely from new accounts. For instance, Foote, Cone & Belding, which expects to end the year with 570 employees, a 95-person increase, has seen growth from both new and existing accounts. Its technology division has already won $25 million in new business this year while the agency has also enjoyed a boost through such clients as Taco Bell and Clorox, which assigned the firm $23 million in added business.
Of the new business won by these San Francisco shops, more than $100 million came in reviews in which L.A. shops also participated. A total of $16.5 million of this business was directly lost by L.A. firms. Conversely, while some L.A. shops have been able to win business against Northern competitors, such as Italia/Gal’s win of the $6-million Shakey’s Pizza Restaurants account and DDB Needham L.A.’s win of the $4.5-million La Victoria Foods account, what new hiring Southern California ad agencies have done has come largely from existing accounts, according to recruiters.
‘I think Los Angeles has had trouble attracting advertisers from outside,’ said John Hirschboeck, evp of West Coast operations for Saatchi & Saatchi North America and a board member of the Advertising Club of L.A. He described the local job market as static or showing mild erosion.
Goldberg Moser O’Neill, which captured Kiaand Black Angus Restaurants; Goodby, Berlin & Silverstein, which won the California Milk Processors Board, Foster Farms and Porsche Cars North America; and Mandelbaum, Mooney, Ashley, which landed Spectrum Holobyte, Blue Shield of California and Arrow Shirts, are among those shops that have hung out a help-wanted sign.
Article includes a table listing what some win accounts brought to San Francisco ad agencies.
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What Some Wins Brought to S.F.
Approx Est Account Billings Jobs Generated
Kia of North America $30m 20
California Milk Processors Board $23m 12
Blue Shield of California $12m 7
Arrow Shirts $10m 6
Stuart Anderson’s Black Angus $10m 6
Total $85m 51
Source: ADWEEK and agency reports
Copyright Adweek L.P. (1993)