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NEW YORK Heinz is the second food marketer behind Doritos to enter the fray of consumer-created ads with a “Top This! TV Challenge” campaign for ketchup.
At TopThisTV.com, visitors can upload their own commercials and vote for their favorites.
In September, one finalist will be chosen to air his/her TV spot for ketchup on network TV for the back-to-school season. Frito-Lay chose a similar tack in February when it aired the first consumer-created Doritos Super Bowl spot.
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