Heinz Embarks On Another Global Consolidation

H.J. Heinz is in the midst of a global review for its Convenience Meals division, which includes its branded soups, canned pasta and beans, the client confirmed.
Roster shops Leo Burnett, Chicago, and Foote, Cone & Belding, Bates USA and J. Walter Thompson, all in New York, are in contention, a client representative said. Billings are $20-25 million, sources said.
The majority of the business is in Britain and Australia. Current advertising is produced by local agencies in each market; the client now wants to unify its global message, sources said. Heinz also may be eyeing a budget increase in the U.S., where spending has been minimal, said sources.
Heinz, in Pittsburgh, consolidated its $150-200 million global ketchup account at Burnett last year. –Hank Kim and Justin Dini