Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
H.J. Heinz is in the midst of a global review for its Convenience Meals division, which includes its branded soups, canned pasta and beans, the client confirmed.
Roster shops Leo Burnett, Chicago, and Foote, Cone & Belding, Bates USA and J. Walter Thompson, all in New York, are in contention, a client representative said. Billings are $20-25 million, sources said.
The majority of the business is in Britain and Australia. Current advertising is produced by local agencies in each market; the client now wants to unify its global message, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in