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NEW YORK Heineken USA said that Stephen Davis, svp of marketing, has submitted his resignation. Davis, who has been the chief marketing executive for nearly 10 years, will leave in early July.
According to a statement from Heineken USA CEO Frans van der Minne, “Steve’s arrival at Heineken USA in 1995 was the beginning of our real success in growing our brands nationally and making us ‘all about the beer’. Under Steve’s direction, our brands developed a positioning in the U.S.
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