Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Heineken USA continues to show its satirical side this summer in a spot entitled “Rooftop” that aims to spoof lowbrow beer commercials. The ad breaks on July 21.
The spot, a joint effort by Publicis Groupe’s Publicis and independent shop Vigilante, features a rooftop concert with sexy blonde triplets, loud rock music, exploding kegs of beer and men with tattoos.
Heineken recently displayed its impish sense of humor in its current online campaign, which uses phony news clippings and encourages client Web site visitors to create their own amusing headlines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in