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Independent Wieden + Kennedy is defending in a review of creative duties on the Heineken and Heineken Premium Light brands against three other agencies, Heineken has confirmed.
The other shops are Havas’ Euro RSCG, Omnicom Group’s TBWA\Chiat\Day and independent StrawberryFrog, the client confirmed.
Euro RSCG’s New York office handles creative duties on Heineken’s Dos Equis brand and TBWA’s office in Amsterdam, the Netherlands, handles Heineken in various parts of Europe. StrawberryFrog in New York previously created global brand and sponsorship-related advertising for Heineken, and now provides ideaton for the client, according to a Heineken rep.
The shops are pitching out of their New York offices and are said to be preparing for final presentations in the coming weeks.
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