Heineken Eyes 8 As Wells Elects To Defend Chase

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As eight contenders emerged for the $30 million ad account of Heineken USA, Wells BDDP decided last week to defend its portion of the $40 million Chase Manhattan account.
Steve Davis, vice president of marketing at Heineken, confirmed eight shops will compete for the account but would not identify them. Sources, however, named Bates Worldwide, McCann-Erickson, Lowe & Partners/SMS, J. Walter Thompson, Ogilvy & Mather, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, D’Arcy Masius Benton & Bowles and Saatchi & Saatchi, all in New York.

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