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BOSTON Six agencies have advanced in the ongoing review for ad chores on Heineken USA’s Lager and Premium Light brands, per sources. Estimated billings are $80 million.
Still alive are the incumbents, WPP Group’s Berlin Cameron United (Premium Light) and Publicis Groupe’s Publicis (Heineken Lager), as well as Havas’ Arnold, Interpublic Group’s The Martin Agency, WPP Group’s Ogilvy & Mather and independent M&C Saatchi, according to sources. Publicis also handles Heineken’s Amstel Light, which is not part of the review.
Arnold
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