Heineken USA broke four new spots yesterday as part of its 4-year-old “It’s all about the beer” campaign, the company said. Last night, two new spots aired on CBS’ Grammy Awards show. One, by New York shop Vigilante, featured hip-hop artist Jay-Z and his new song, “Excuse Me, Miss.” A spot called “Soul Mate,” by Publicis in New York, shows a man dressing for work as a Heineken is bottled.
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