HEINEKEN

The one lurking behind the lamppost looks guilty as sin. Actually, this oddball series of ads is full of predatory bottle openers. One lurks in an alley as a lone Heineken comes down the sidewalk; a sharklike school of them encircles a shipwrecked Heineken; several others stand in a police lineup. The effect is slightly sinister, which you might consider a shortcoming. But then, who among us does not aspire to seem a bit sinister every now and then? If buying a bottle of Heineken can make you feel you’ve vented your darker impulses, so much the better for you, the brewer and society at large.