Heil-Brice Scores

Heil-Brice Retail Advertising, Newport Beach, Calif., has won the ad account of the NBA’s Los Angeles Clippers following a review of undisclosed shops, sources said.
Billings are estimated at $1 million.
The team, perennially with one of the NBA’s worst records, had partnered with Los Angeles-based Italia/Gal Advertising since 1996.
The win marks a move into a new category for Heil-Brice, which has $60 million in billings and specializes in retail and Hispanic clients. Its roster includes Ralph’s Grocery Co., Food 4 Less, ABCO Desert Markets, Factory 2 U and Weis Markets. Its work for the Clippers could involve tie-ins with those clients.
Agency principals declined to comment on the win; Clippers officials were not available at press time, but Heil-Brice’s first work for the team–aimed at boosting season ticket sales–is likely to break in July or August, said sources.
The Clippers depart the aging Los Angeles Sports Arena this fall for the nearly complete, $400 million Staples Center near downtown L.A. –James Zoltak