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LOS ANGELES Crescent Jewelers has handed its creative and media duties to independent Heil-Brice Retail Advertising without a review, said the agency.
The Newport Beach, Calif., agency is expecting to show the first work for the client in the fall. The chain of 175 stores throughout the Western U.S. was previously producing its ads on a project basis with various agencies.
“Obviously, we have to bring in business, but we have to define and differentiate the brand within a highly competitive jewelry category,” said Michael Robertson, svp and creative director at Heil-Brice.
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