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Two weeks after cutting 7 percent of the Grey New York staff, worldwide CEO Jim Heekin last week lifted the veil slightly on his agency’s new structure for the remaining 600 employees.
By dismantling the “village system,” which had nine separate P&Ls, in favor of a centralized management team, he hopes to give agency disciplines more heft to compete for global accounts. The new structure also draws operating companies such as Grey Direct, G2 and Grey Interactive closer to his control.
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