Hebden Joins SMG's Planning Unit

NEW YORK Andrew Hebden, formerly of Interpublic Group’s Universal McCann, has joined Publicis Groupe’s Starcom MediaVest Group as vice president for consumer context planning, a department that is charged with identifying the public’s underlying brand perceptions primarily for client Procter & Gamble.

Hebden, 31, has 10 years of strategic planning experience. He began his career at Zenith Media in the U.K., followed by a group head position at MBS Media, London. Most recently, Hebden served five years at Universal McCann as strategic planning director of the Beijing office (1998-2000), group account director of multinational accounts in New York (2000-2001) and lastly, as vice president, manager of strategy and channel planning, also in New York, since 2001.