Heater Dropped From Scudder Pitch; Future Role Uncertain

Although Heater Advertising failed to advance in the review for Scudder Kemper Investments’ estimated $15-20 million account, agency principal Bill Heater said his shop will not be affected.
Sources close to the client believe, however, that work now created by Scudder’s roster shops will be consolidated at the agency that wins the current pitch.
“I think we’re fine,” Heater said. “The pitch was for incremental work. We’ll still be doing work for the 1-800 Scudder stuff.”
Advancing in the review were Grey Advertising and Gotham, both in New York, as well as incumbents Impact Communications in Chicago and Saatchi & Saatchi in Toronto.