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New Unit to Guide Startups Through the Initial Funding Stages
BOSTON–To help dot.com startups get off the ground, Heater Advertising has set up a new division dubbed “Angel Ads,” which landed its first assignment from Blink.com.
Dot coms need help after receiving initial contributions from “angel” investors, so they can secure more funding, said Bill Heater, chairman of the Boston shop.
Although they have great ideas for Web sites or related technologies, start-ups often have a small budget and no business plan.
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