Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hearts on Fire, a business that’s based on purchases of $3,500 and up, is hoping that free digital gifts will help propel sales in a down economy.
The company, which markets its diamonds through about 650 retailers, has teamed with Modernista!, Boston, this holiday season for virtual snow globes, which are intended to be distributed virally.
Taking a cue from OfficeMax’s 2006 Elf Yourself holiday promotion, Hearts on Fire will let users upload an image of themselves into a virtual snow globe and then e-mail the globe to their friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in