Heart Association Goes to Campbell-Ewald

DALLAS Interpublic Group’s Campbell-Ewald was selected on Friday to craft the American Heart Association’s first paid-advertising effort, the client confirmed.

The account is worth $12 million a year for each of the next three years, the client said.

The finalists in a review that lasted about two months were Havas’ Arnold in Boston; Omnicom Group’s DDB in Chicago and Dallas; and Publicis Groupe’s Publicis in Mid-America in Dallas.

The client was impressed by “the passion for the cause” the winning shop demonstrated, said Claire Bassett, who chaired the agency selection committee.