Healthcare and Catfish Converge at MW&B

ATLANTA Maris, West & Baker Advertising said it has added two new clients to its roster.

River Region Health System in Vicksburg, Miss., and SouthFresh Farms of Oxford, Miss., have tapped MW&B to produce a television and print campaign and to develop branding and a Web site, respectively.

Creatives at the Jacksonville, Miss., shop are in the planning phases for broadcast and print executions for River Region, said Tim Mask, agency senior account planner.

A newly designed logo will appear on the SouthFresh Farms Web site at its month-end launch. The Sysco Co. vendor and national supplier of catfish products hopes to build brand awareness with its new Internet presence, said the shop.

Projects for River Region will promote the healthcare provider’s new state-of-the-art medical services.

Combined billings for the two accounts are less than $1 million, according to MW&B.