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The Centers for Disease Control and Prevention is moving forward on its $125 million national youth media campaign with an online proposal request available to shops nationwide.
Congress has appropriated the money to underwrite a nationwide program aimed at developing healthy habits in so-called “tweens,” youth between the ages of nine and 13.
“We’ve got the funding for this year, and, at this stage, we’re building the program by soliciting proposals from advertising and public relations companies,” said Michael Greenwell, CDC’s associate director of communications.
An Internet-based RFP at www.eps.gov
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