When U.S. Bank officials in Caldwell, Idaho, returned to work post-Memorial Day, they were stunned to find missing one of the $1,600 lifesize clowns they had fastened to four billboards. The Borders, Perrin & Norrander/Seattle boards featured a clown and, with an arrow pointing at ‘Bozo,’ this copy: ‘You’ll find them at our grand opening. Not in our loan department.’ Fearing more clown-nappings, the bank secured the survivors with chains. When the clown finally did turn up at the Church of the Nazarene College, it was missing its head. Officials figured it was just a school prank, but just to be safe, the real clowns were transported to the opening via armored car.
Copyright Adweek L.P. (1993)
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