HDC Defends Atlantis

Harris Drury Cohen in Fort Lauderdale, Fla., faces local and West Coast competition to retain its Atlantis Resort & Casino business, the client confirmed, as ad spending on the account doubles to $8 million.
Sun International Resorts, also in Fort Lauderdale, is funding a $500 million expansion of the Paradise Island, Bahamas, facility. The resulting “brand identity change” calls for an agency that can “identify the soul of the brand and communicate it in a rather bold yet simplistic form,” said Howard Karawan, senior vice president of sales and marketing for Sun.
That quest inspired Sun to contact Miami’s Crispin Porter & Bogusky (CP&B) and California shops Ground Zero in Santa Monica and Open Minds in Laguna Beach to make informal presentations, along with HDC, in the next few weeks.