Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A strong creative pitch secured HDC’s win of the Florida Marlins’ estimated $2-3 million advertising account, the client confirmed.
The Fort Lauderdale, Fla., agency (formerly Harris Drury Cohen) outperformed review co-finalists Imagen and RBB, both in Miami.
“When it got down to the final three, we liked the angles [HDC] took to revive our brand,” said P.J. Loyello, Marlins’ vice president of communications and broadcasting. “It was solid.”
The agency and client will begin work immediately to convince South Florida baseball fans that the team, with its recent ownership and roster changes, is committed to staying in Miami.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in