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CHICAGO Health & Disability Advocates has selected Wirestone as its first lead agency following a review. Projected billings are $4 million.
The client is a national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities. Employers are the target audience.
Wirestone’s mission includes overall branding plus the development of an integrated marketing push that includes print, broadcast and digital elements. Research and media chores are also in the mix.
Client executive director Barbara Otto said of the agency’s selection: “The creativity of their thinking on how we can achieve a needed sea change in the perception and hiring of workers with disabilities was truly a breath of fresh air.”
Brian
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