HBO Tempts Consumers With 'Tru Blood'

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It’s an election year, so it’s to be expected for people with petitions in hand to stop you on the street — that is, until they start asking if you’re “pro” or “anti” vampire. Also not so ordinary is a delivery truck carrying what’s billed as “synthetic blood nourishment beverage,” as well as vending machines for the crimson-colored drink that are completely sold out.

The creepy effort is part of HBO’s multilayered advertising and promotional campaign for its upcoming drama, True Blood, launching Sept.

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